Ill Manors Audience Campaign "Tag London"

Plan B used many marketing techniques to promote his film and soundtrack, he appeared on a wide variety of talk shows and interviews all in which he discussed his opinions and the work he put in on this film. The tag London campaign is a digital marketing strategy that allows the audience to fully be involved, he created a website that integrates with twitter to allow audiences to tweet their opinions on corrupt British politics and it will be projected into various locations around central London. It helps promote the soundtrack more as a synergy as all the tweets are projected with the hash tag #Illmanorsalbum


The marketing campaign helps promote the film as its constantly projecting "Ill Manors" this will allow people walking by to be intrigued on what it is and want to find out more. It worked well as it made Plan B's mentions go up to 755 a day on twitter and the there were more than 5,000 entries in the space of 5 days, this meant that more people were involved in ill manors.


User generated campaigns like this may have the power to work better than traditional types, it allows people to have some fun and be interactive, in this case it allowed the audience to express their feelings for Britain's current situation. Overall, we could say that this campaign did lead other things like the live stream piked more than a rise of 15% more views to Plan B's Youtube site. This stream received more than 600k streams which did contribute to the success of the film.


PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

This tweet may link to a more younger youth demographic due to the slang used, it shows the realism and interactivity used in the campaign, the psychopathics and demographics are relatively the same as the SBTV interview as it may appeal to them due to the language.


#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

This tweet may be targeted to the more older audience that are more interested in government and politics, the demographics and demographics may be the same as his TedX lecture.


WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

This tweet may link to the audiences that can relate to the characters in the film, this may be because the setting of the film is close by to the Olympics. The psycographic may be "strugglers" and this tweet may link to his Ted X speech.


#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

This tweet may link to the more teachers or social worker audience, there psycograhic group may be "reformers" and have a demographic of group B in the spectrum. This tweet links to Plan B's Jonathan Ross Interview.


@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

This tweet may also relate more to the community around the setting of the Ill Manors due tot the discussion of the Olympics. Audience psycographic may be strugglers. This tweet links back to the SBTV interview.