Ill Manors Audience Campaign "Tag London"

Plan B used many marketing techniques to promote his film and soundtrack, he appeared on a wide variety of talk shows and interviews all in which he discussed his opinions and the work he put in on this film. The tag London campaign is a digital marketing strategy that allows the audience to fully be involved, he created a website that integrates with twitter to allow audiences to tweet their opinions on corrupt British politics and it will be projected into various locations around central London. It helps promote the soundtrack more as a synergy as all the tweets are projected with the hash tag #Illmanorsalbum


The marketing campaign helps promote the film as its constantly projecting "Ill Manors" this will allow people walking by to be intrigued on what it is and want to find out more. It worked well as it made Plan B's mentions go up to 755 a day on twitter and the there were more than 5,000 entries in the space of 5 days, this meant that more people were involved in ill manors.


User generated campaigns like this may have the power to work better than traditional types, it allows people to have some fun and be interactive, in this case it allowed the audience to express their feelings for Britain's current situation. Overall, we could say that this campaign did lead other things like the live stream piked more than a rise of 15% more views to Plan B's Youtube site. This stream received more than 600k streams which did contribute to the success of the film.


PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

This tweet may link to a more younger youth demographic due to the slang used, it shows the realism and interactivity used in the campaign, the psychopathics and demographics are relatively the same as the SBTV interview as it may appeal to them due to the language.


#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

This tweet may be targeted to the more older audience that are more interested in government and politics, the demographics and demographics may be the same as his TedX lecture.


WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

This tweet may link to the audiences that can relate to the characters in the film, this may be because the setting of the film is close by to the Olympics. The psycographic may be "strugglers" and this tweet may link to his Ted X speech.


#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

This tweet may link to the more teachers or social worker audience, there psycograhic group may be "reformers" and have a demographic of group B in the spectrum. This tweet links to Plan B's Jonathan Ross Interview.


@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

This tweet may also relate more to the community around the setting of the Ill Manors due tot the discussion of the Olympics. Audience psycographic may be strugglers. This tweet links back to the SBTV interview.

Print Branding: Ill Manors

The key conventions of this print is the slogan at the top and the central image, the central image of the main character puking shows that the film is going to be very gritty and urban just like the film. Also the setting shows council flats, this means that this film may be set in these areas. The fact that the main character is puking over these flats mean that he may have more power and is sick of his life in these areas. The release date and age rating suggest that this is a movie poster. The bright yellow colours also suggest a very paint looking colour and give it a graffiti urban edge. The synergy in this poster are the social media links, e.g. Facebook, instagram and twitter.

This print is for Plan B's album due to the text in the poster, the central image is plan b smoking on top of a gritty building with a dull view of the last behind him, the sky is cloudy which gives it a gloomy atmosphere just like his album. The fact that he is smoking gives him a very negative, stereotypical look that he does not care. His logo is also placed at the top. The poster also looks a lot like a movie poster which signifies that the album is a soundtrack for the film, the text is also very large which helps attract the audiences eye. There is also no form of other synergy other than slightly promoting the film as the album is the name of the film.

This movie poster shows the more cynical side of ill manors with the more crazy psychotic edge to it, the use of triangles and close proximity show a lot of craziness. Also how two of the central characters are smiling show a very evil look. The movie poster also uses the convention of a quote from critics that will automatically make the audience believe what they read. The use of the 4 stars also give the audience a sense of what the film will be like. The background image shows council flats, this tells the audience will be set in these areas and can attract strugglers as they may want to watch a film that relates to them. The form of synergy used is a small text underneath that features the album release of the soundtrack composed by plan b.

Plan B: Magazine Articles

GQ Magazine:

GQ is a magazine that is targeted for young males. Its magazine is filled with women, music, models and news. Its targeted for the more younger adults like 18 - 30 this is because it is highly stereotypical  and is filled with music like rap and rock. Also because it has many women inside it.

This article is targeted for the strugglers as it gives a sense of escapism, plan b explains the rights and wrongs and also tells people that are in a youth of crime and anger that they can escape it and become successful.

This article allows comments via the social media platform Facebook, this will help create the build to the film a lot more viral and will help contribute to the success of the film.

This article has many narratives that make it interesting, he talks from shopping at primark and about rappers Jay Z and Kanye.

This article promotes the film and soundtrack which is a synergy for the article.

NME Magazine:

The target audience are listeners to rock music and are people of the urban rebel culture. This certain article targets his loyal fans, this article goes to mainstreamers as they will be informed about his music and keep up to date with it.

This article has a sense of diversion as he's telling the youth that he's hit the government, but they've made it worse for themselves in the long run. This article shows that plan b is a good person and that he's from the same background as these youths. It shows more of his personal identity and identification.

This articles promotes the film and soundtrack as a synergy but does not have any links, also doesn't have any option for comments,

The masthead "Plan B attacks David Cameron after last years riots' instantly creates conflict and attracts the rebel type audience NME has. Also him having a cigarette creates a negative image.

This articles narrative is telling us his journey as an artist and in the music industry. Although surprisingly he does talk about government and politics.

The synergy in this article helps promote his movie and soundtrack very well.

Mens Health Magazine:

This magazine targets men that are aspirers as they may want to lose weight and be like him.  The demographics would be ABC1 as they are interested in appearance.

This article uses diversion as it shows personal identity and how he dresses and how he lost weight, also by talking about society he attracts a wider audience.  It also shows a sense of escapism.

The article has a comment box but none are posted, this may be because the site hides them or that no one has commented? This leaves it like the print version.

The article has a clear masthead that will attract the audience.

This article has a clear sense of realism as its like a conversation, there are also photo captions of what he's wearing along with the price, this can attract the audience to see the expensive clothes he's wearing like the £30,000 watch.

The synergy for this article are the clothes he's wearing, his movie and soundtrack.

Guardian Interview:

The guardian targets middle to high class people that are quite judgemental. This target audience is aimed for 18-40 year olds of the ABC1 Spectrum.

This article gives the audience a personal relationship with the audience as he talks about his childhood and career. He talks about how as a kid he drew the worst drawings but his mum would always praise them, this made him want to keep getting that reaction. This allows the audience to relate to his experiences.

This article allows the audience to share the article on their social media through share buttons and tabs. This will help Plan B success.

This article uses narratives of his personal life along with the personal lives of his characters.

The synergy helps promote his film and soundtrack. 

Plan B: SBTV Interview

SBTV aka SmokeyBarz is a small young web company that work on music related content. This urban type of media content supplies its viewers with music videos, urban rap freestyles, interviews, short films and so on. It is a private company that was founded in November 2006. The founder Jamal Edwards created his youtube channel "smokeybarz" while attending Acton High School. He started off by receiving a small camera for his birthday, he knew friends that were into making rap music but didn't know how to get their music out there, he then started to record them and upload them to his youtube channel. Since then he has grown to make millions of pounds and also be awarded an MBE. He has met the queen and is good friends with Sir Richard Branson. Richard Branson also bought Jamal his own SBTV office in central London. The growth of him and his youtube channel allowed many of the artists on their to expand and also become celebrities, people like Chipmunk, Krept & Konan, Sneakbo, Tinchy Stryder and many more have become very successful and have started rap careers from SBTV.

The target audience for this interview would be teenagers and people from 15-20. This is because the channel its self has very modern, urban and young content like rap music that may only appeal to youth. Also, this interview is very informal with lots of swearing and comedy, its very different from his other interviews. The psychographics for this audience would be Mainstreamers as they are up to date with modern culture and Strugglers as it gives them a sense of security and may also inspire them.

The audience appeal for this interview would mainly attract to the youth, this is because it opens up with swearing and some slang comedy, this is something the urban youth is very used to and makes it comfortable for them to watch. Also, this interview makes the audience feel privileged and unique as Marcel (Interviewer) says "Were not allowed to be here"

In this media, plan b is represented to be more negative, as he is constantly swearing, binge drinking energy drinks and is very scruffy, although he is like this because of his drive in his movie and dedication. He wants his film to be the best possible so he is trying as hard as he can be in order to get the success he wants. 

Plan B Radio Show:

BBC Radio 1 isn't one of the most leading and popular radio stations. It has fairly average listeners with figures up to 54 thousand in 2014. The reason why BBC Radio 1 is starting to decline is because more people are listening to music online or are downloading music. This competitive market has dominated radios as radios are now mostly listened to in cars.

The target audience for BBC radio 1 are 17 - 35 year olds, the reason i think this is because its a radio show and radios are most dominant for drivers. Also, BBC is international so this radio station may be aired internationally.  Radio 1 specialises in popular chart hit music but provides more unique and different music genres after 7:00pm.

In this interview Plan B promotes ill manors by talking about it a lot and by always mentioning and linking back to the film. He talks about how he loved working with unknown actors and that he had a lot of faith and hope in the youth, he also goes to say that he believes that they will become future successful artists and make a great career. He also goes on to explain how the ill manors track was made by an instrumental/beat by a german record company, he was fortunate enough to contact this label in order to receive permissions for this beat. He also says that he owes his crew members a lot because they worked extremely hard and worked for hardly anything due to the credit crunch. He says that they worked for "Peanuts".

In this interview Plan B is represented to be very dedicated and humble, although he also shows himself to be very last minute with things and doesn't think too fast about things. He is also represented as some sort of talented genius / mastermind as he was the director, music composer, writer and even editing. He told us that all the stress he went through for making this film was all worth it. He ends by saying that he will never be last minute again and hopes to do more in his career as a director and his future career.

Plan B: Jonathan Ross Talk Show

The Jonathan Ross show is a British talk show that was first aired on ITV September 3rd 2011, it broadcasts on Saturday following Ross's BBC one show "Friday Night With Jonathan Ross" that ended in July 2010. Jonathan Ross has had a wide number of celebrity guests on his shows but has also had some controversial issues. He guest starred on the Russell Brand Show 18th October 2008 and this show led him to get banned by BBC for 12 weeks with no pay at all. This is because him and Brand called 78 year old Andrew Sach on private number regarding his grand daughter that Brand has dated. A media article and stories about this show called in a very high number of complaints which led to this ban.

The target audience for this show would range from 15 - 40 year olds. It would attract to teen agers as this show has celebrities like Justin Bieber, Jay Z,  Lady Gaga, Seth Rogan and so on... It may also attract to older audiences as some more mature older guests also appear like Daniel Radcliffe, Tom Cruise, George Clooney, Tom Hanks, David Attenborough and so on... The psycographics that may watch this are "mainstreamers" due to the celebrities on show but also "reformers" as plan b talks about some serious topics.

This show may appeal to many teenagers due to its amount of young and famous artists and actors but can also attract an older audience due to some more older celebrities along with politicians and some strong voices in society. This talk show helps people with high fame address their audience how they want to many people as it is on Saturday prime time.

Plan b is represented to be very successful due to his story meeting his idol. He is also shown to be a lot more mature than his other interviews and talk shows like on sbtv, he addresses his situation with the youth on a very mainstream show which shows he's very determined and serious about his opinions.

Ill Manors Index:

1) Ill Manors film review
2) Broadcast: Ill Manors trailer analysis
3) Broadcast: TEDx lecture, ideology and moral panic
4) Broadcast: Ill Manors music video
5) Broadcast: Ill Manors 'Making Of' DVD extra, television and radio interviews

Plan B: Ted X Lecture

2/3) In this lecture plan b speaks his beliefs on young people and how politics and the media show them no love. He tells us that young people ignore authority and they listen more to the rappers then the people that give authority. Therefore he used his poetry to address his points but he used swearing and other rap techniques in order for the youth to listen and be entertained. The reason why he cares a lot is because he has come from a school motivates kids and told them they are valued, therefore he believes that it takes one person to change someone life. His first record did that as he tried to be a father figure to these troubled kids.(Who Needs Actions When You Have Words). His new project Ill Manors targeted poor schools to focus on kids that live in this broken world to act in the movie. He believes that CHAV means Council House And Violence. From this he believes that if newspapers can use the word chav (which is a discrimination) but they don't use any other word to categorise a group of people, he believes that media are demonising youth. The media use chav to target the un educated kids. He believes that the riots took place because it was the summer holidays and these kids cant afford holidays to go abroad and most youth centres were closed down. They rioted because they don't feel apart of society and they look up to the media and they are being hated even more.

4) The target audience for this lecture is aimed for the ABC1 for the core audience but this audience may be the secondary audience for the film.These people are also reformers.

5) Plan B also explains how he was about to get mugged while filming but a group of street youth came to help him out, he explained this to the media but the media rejected the fact he was saved and only published that he was being attacked by the youth. This links to Cohen theory about how the youth are exaggerated and demonised and are stereotyped.The media doesn't use words to discriminate racial groups or ethnicities but its okay to call un educated troubled kids chavs?

ll Manors Making Of The Film: (DVD Extras)

In the DVD extras for the film there was a extra for the making of the film, it focused on interviews with the actors, producers and Ben Drew himself. From this extra, Ben Drew addresses his intentions in order to make this film knock the audiences head around and he wants them to feel something. He wants the audience to know that the youth are not what they think and they are actually distressed young individuals that feel like they are not loved due to the media. He wants people to know they are misunderstood and he wants to help the youth. He has done this by going back to these distressed streets to use kids from these areas to act to give a sense of realism and to help them out.

In terms of production process he has been wanting to make his own film for a very long time, he explains how he has had very basic experience by making short films with "Ed" from Ill Manors and that he used his music as an advantage to his directing. The first rap / short video he made with his actor actually managed to air on channel 4, When making ill manors, he did face many problems, during the time of being able to make the film in 2009 there was a serious credit crunch which made the producers not want to pay for it and back down, although the crew, Ben and actors were still determined to make this film, and they did so. This meant that they may had to use their own costume and props. Also, Ben Drew went back to his area to find this distressed youth in order to give them a chance in the industry and to make a change. Ben Drew also wanted to shoot the film in forest gate, east London which is where he wrote the film. When shooting in this area the crew had to use a small crew to be obviousness to the thugs as they did bring trouble.

His target audience was aimed a lot at the troubled youth, in order to bring realism in the film he travelled to the estate areas in east London, he used actors that are already used to these situations other then using actors that have to fake themselves in. He used many of the kids from these areas and gave them chances to move up in the industry. Although he does say that this film should aim the people that judge the rioters from media on the TV and he aims to make them think that these troubled youth are in distress and that they have reasons for taking place in the riots.

Overall the directors, producers, crew and actors did find the film a success it was absolute and clear to Ben Drews story. He was able to express all his beliefs and had his believers with him which managed to help him drive forward. He showed that these rioters and troubled youth are an example of nothing is black and white,nothing is pure evil. He showed that these types of characters do exist and no one shows them love.

Production Group MES2 Tutorial (02/02/2015)

Filming: One shoot complete. Acting problems, prop issues. Requires re - shoot. All scenes booked in but need to be shot.

Print: Photography done, happy with it. Double page spread planning looking good. Ahmed has some work to do on this.

Research + Planning: Check 12 pages are done.

Media Exam Learner Feedback:

This new exam was a lot more difficult than the one before, I got 29/40 and I was 1 mark off my grade above, which is what happened last time :(

WWW: All solid answers showing good use of media language and theory.

EBI: However, you lack depth and lack of paragraphing / variety of points makes it hard to award top level marks.

LR: (Narrative)
The directors for this trailer have used a great sense of narrative in order to tell the story of the participants of the Paralympics. One of the narrative techniques it managed to use if the Action and Enigma codes. This may be as in the middle of the trailer they have a montage of clips showing bad events such as bomb explosions, car crashes and distressed pregnant mothers. This may intrigue the audience as they may want to know how these things can effect the participants and what they now do to over come these events. The action code is that they are always training for the Paralympics, they also has a clip where one participant was posing next to a crashed car, this signifies that he has overcome his past. The scenes that show the bad events in the past also show a sense of narration as it has used the technique of flashbacks, this enables the audience to feel a lot more closer to the participants and informs them about their past.

Also, the director wanted the narrative to show a lot os suspense for the audience, the use of using slow motions and close ups help to bring out this suspense, also by filling in the intro and the majority of the trailer with clips of the participants training help build suspense as the audience want to know if they win. Another good example of suspense if the montage of clips started at when the basketball player takes a shot, the soundtrack stops and a clip of all of the sports take place of them reaching their goal, by cutting the soundtrack is kept the audience to the edge of their seat to see if they make it.

This trailer also uses the technique of equilibrium and disequilibrium as the trailer starts of with the athletes training all and well and then goes to the flashback of the bad events, this is the disequilibrium, it then ends with them winning with pride in their sport, this is the new equilibrium. This trailer also uses characterisation as they use lots of close ups and shots of the athletes which gives the audience a sense of who they are.