Cool Brands:

Apple:

Apple's brand values would relate to opportunity and access success as they aim their products for people of the rich, luxurious lifestyles as they deliver high end, well marketed beautiful technological products. This brand may have made it to the list as it is the most valued brand to date and is the most popular worldwide, everyone wants an apple product. I chose this brand as i am personally a strong apple consumer and prefer apple software and hardware over competitors.

Krispy Kreme:

Krispy Kreme's brand values may be desirability and the self of others as this brand is for doughnuts and other fattening food products therefore they may aim to make people want to buy a product just buy looking at their logo as it can harm your health and test your self importance and pride. This brand may have made it on the list as its a very popular culture type of brand and they make the best doughnuts that are everywhere and convenient. i chose Krispy Kreme as i love their products and think they have a brilliant design to their marketing.

Mercedes Benz:

Mercedes brand values may be opportunity and access success as its a german car manufacture that produce one of the highest quality cars anyone can own. this may be their brand value as it may be quire a lot of peoples dream and fantasy to own a Mercedes Benz and only people with successful careers can own this car.  This is also a car for the rich and luxurious lifestyles. This brand may have made it to the list as many people dream to have a new, top class Mercedes Benz as it describes and represents your life for you without using any words. I chose Mercedes Benz as my family car is a Mercedes and i wish to own my own Mercedes one day.

Spotify:

Spotifys brand values may be for community and social interaction, family values, durability and longevity as they allow anyone to access a wide range of music available to stream right away.

This brand may have made it to the list as it is very popular for streaming new and classic music as its the whole world of music in one app. I chose this brand as use Spotify myself and like the marketing and theme it has.

The O2:

The O2's brand values may be opportunity and access success as it the best place for music concerts and events in the uk. this may be their brand values as it is a glamorous place and want successful people to enjoy their time there. It may also be a dream or fantasy for people as they get to experience something totally different there. I chose this brand as i love the O2 and have been to a concert there before.

Brand Values: 100 > 10 > 1

Apple:

Apple is an american, multinational corporation that specialise in inventing the most leading and innovating technological products to date. Apple is currently the worlds leader in technology with all time high shares and is the highest earning business in the world. Apple currently have a market cap of $483,150,000,000 which makes it the number one in market value in the world. Apple offer a wide range of products such as laptops, netbooks, computers, tablets, music players and also one of the worlds most popular smartphone, the iPhone. October 2014, the iPhone has sold up to 39.3 million units.

Apple are the current world leaders in creative, beautiful technology.

Innovation.

Nike:

Nike is an american, multinational corporation that specialise in clothing and sports equipment for athletes all over the world. Nike also have one of the most known and strongest logos in the world as the nike tick resembles accuracy, motivation and determination. Nike is engaged in the design development and marketing of selling their sportswear and services worldwide. The Company focuses its product offerings in seven key categories: Running, Basketball, Football, Men's Training, Women's Training, Nike Sportswear (its sports-inspired products) and Action Sports. Nike’s athletic footwear products are designed primarily for specific athletic use and people who are determined.

Most well known, high quality brand of sportswear and services.

Athletic

Facebook:

The world's most popular social networking web site, Facebook enables users to connect with friends and family by sharing status updates, personal photos, videos and links to several other forms of media. Founder Mark Zuckerberg created Facebook in 2004 while a student at Harvard, designing the site just so that other university students to communicate and to socialise online. The idea quickly spread from there and has become a global media explosion, with more than 160 million users in the United States alone. Facebook has become the worlds leader in social networking as its the most popular website to date.

Created a whole new world for internet and peoples lives.

Connectivity.

Primark:

Primark offer a diverse range of products, stocking everything from baby and kids, to women, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 and today has more than 270 stores in nine countries in Europe and growing with the first US store opening in Boston in 2015. Primary offer the most affordable choice of clothing, this may be because all their clothing is made in sweatshops in third world countries and workers are being exploited for the hard work they do. This has caused a big scene for businesses and economies.

Cheap, affordable clothing made by unprivileged exploited young workers abroad.

Exploitation.

Audi:

Audi are a german car manufacture that’s owned by Volkswagen. The Audi Group has long been one of the most successful car manufacturers in the premium and supercar segment. they offer sporty, superior and sophisticated cars or any driver. In 2013, Audi sold more than 1,575,480 cars in total. China was the top consumer for Audi vehicles as there was 491,989 sales in 2013 alone in china. The major shareholder is Volkswagen AG, Wolfsburg, which controls around 99.55 percent of the share capital of Audi AG. Audi will continue to offer supreme, high quality cars filled with class and 

elegance.

Audi is the advancement through technology within superior classy cars.

Elegance.

Cinematography

A Kiss Before Dying (1956) by Gerd Oswald:

Camera Shots: Medium Shot, Long Shot.

Camera Angle: Mostly all eye level but there is also a scene with a low angle shot.

Camera Movement: Very still with slight use of camera pan but not too dramatic.

Inception (2010) by Christopher Nolan:

Camera Shots: Close Up, Medium Shot and Long Shot.

Camera Angle: Eye Level, Low Angle and also scenes with the camera angled to the side.

Camera Movement: The camera movement in this clip mostly pans in and out during the close up angles, the shots are very smooth so the camera operators may have used a steadicam, dolly or track in order to get a super smooth movement for a more effective, professional look.

Between the two eras of film we can see that cinematography has changed a lot, in the older era, there wasn't a lot of camera movement as it may have needed a much higher budget in order to use equipment such as cranes, sliders, dolly and tracks. Now that times have changed and technology has expanded it is now easier for the urban film makers and hollywood to get access to this professional equipment. A Kiss Before Dying only used a deep focus (everything in frame in focus) where as inception used a smaller depth of field. Inception had very smooth pans in and out where as A Kiss Before Dying had sleight movements which weren't as smooth. Also a kiss before had very simple camera angles where as inception had more complex interesting angles such as the shot where the characters were on the train track.

Blog Feedback And Response: 13/10/2014

WWW: Great to see media language highlighted consistently - it's a great habit to get into early in the course and appears in every mark scheme whether coursework or exam. Excellent choice of sound analysis with the Dark Knight clip - and plenty of insight in your writing too. You are clearly justifying the decision to award you a place in AS Media which I am delighted to see.

EBI: Check the formatting of your blog - many pictures are not displaying which makes it harder to follow your written analysis. I hope you'll be aiming for an A grade in Media but you definitely need to work on your media consumption, particularly news. You can use Twitter to access it but you absolutely need an understanding of the media world (including news/politics/journalism) if you want a top grade in A Level Media.

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

My strongest piece so far has to be the sound analysis task, I managed to choose a great clip which allowed me to talk a lot about sound and how it built tension. Also, I used all of the sound key words in this piece.

My weakest piece has to be the sound presentation for contrapuntal and parallel sound as i didn't use the correct images as it didn't show a very WIDE difference between the two keywords.

TV Show Profile: BBC Three

Channel: BBC Three
The type of programmes that appear on BBC Three are mature comedies and quite graphic dramas. Also show mature themed reality.
A typical audience member for this TV channel would be aimed for teenagers and above. Its audience are very equal in terms of gender but in terms of social class it may target low to middle class youths. Also may target an audience with almost any job as there shows are for putting your feet up for some relaxation or to have a good laugh.
BBC Three main aim is to entertain and keep the audience watching. Its aim is to appeal to the youth. Currently BBC Three does not have a lot of viewing figures as its currently struggling to be kept on air, this may be because the youth generation may be occupied on a lot of other media institutions other than TV.

 

Title: Teacher Swap

Schedule: 8-9 PM on a Wednesday

Media Language: High Brow, Documentary look and style production.

Genre: Reality show with elements of comedy and Documentary.

Audience: Youth audience but also for adults.

Idealology: Informs us of different countries, educates us, High brow.

"Teacher swap is the show that sends your teachers in London away to third world countries to teach in there schools, they will be put to the test as they must try their hardest to cheap pupils in really bad conditions such as schools with hardly no equipment, dangerous schools in the ghetto of America and much more!"

Cinematography: Camera Framing

THE EQUALISER: Action/Drama 

Camera Framing: Medium Shot

Effect Given: Using a medium shot instead of a close up shot of each of the actors (which is more common) gives more of an effect in this scene. It shows us the reactions, facial expression and body language in the characters in real time which gives the audience the effect of realism.

Angle: Eye Level

THE GODFATHER: Drama/Action

 Camera Framing: Close Up

Effect Given: Using a close up on this shot really emphasises the facial expressions and fine acting skills of Al Pacino whereas using a shot which would be further away, such as a medium shot or long shot wouldn't give the audience that sense of close proximity or visuals to even tell he's the lead character or to show the detail of his acting.

Angle: Eye Level

THE CONJURING: Horror/Thriller

 Camera Framing: Long Shot with a Low Angle.

Effect Given: The effect of using a long shot really gives a large scale factor and a more interesting look to the viewers eyes compared to zooming in to the house for close proximity. If we were to use a medium or close up shot for the house we wouldn't feel as creeped out or scared of it compared to the long shot. The long shot shows more of the setting and how alone the house is. Also the long shot fits well with the tree and rope hanging down which creates a story and use of context in the scene (mise en scene)

Angle: Low Angle

INCEPTION: Drama-Action-Mystery

Camera Framing: Big Close Up

Effect Given: the effect of a big close up shows the use of fine acting and drama in Leonardo DiCaprio. The effect of the BCU shows the detail in his eyes (which is the focal point) and creates a high effect of drama and mystery as the audience would want to know what he is looking at.

Angle: Low Angle

Media Institutions

Dreamworks:

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties. Was founded in October 12, 1994 by Steven Spielberg. Previously partnered with Paramount from 2005-2008.

Twitter:

Micro-Blogging social media platform that allows a whole range of interaction with its users. Founded by Jack Dorsey and Even Stone in 2006. Started out as a free SMS service but then expanded throughout the years.

The BBC:

Worlds first national national broadcasting organisation. Founded 18th October 1922. By 1925, the BBC reached more than 80% of Britons.

Disney:

Founded by Walt Disney in 1923. Best known for its products in Film studio which is one of the largest and best known in Hollywood. They are also known for their famous theme park "Disney land".

ITV:

ITV was created in 1955 and is a successful commercial television network in the united kingdom. Itv was first a load of different channels but then merged to become ITV which has been more beneficial. ITV has the highest figures in viewings during the week Monday - Friday (counting up to 4.3 Million viewers.)

Film 4:

Film 4 is a british film production company owned by channel 4. the company's first production was released in 1982. Film 4 aims for the niche market and was once a subscription only service. It then went into administration in 2002.

Analysing Sound: The Dark Knight by Christopher Nolan

In this clip there are a lot of good uses of sound used. The main sound effects placed is the sound of punches and violence. If this Diegetic sound effect wasn't placed the audience wouldn't get a high impact of how meaningful and powerful the punches batman are throwing on The Joker.  Another Diegetic sound is the scuffle, fight sound made during the abuse batman is putting on the joker, this gives the audience a real illusion of reality. 

The dialogue of the actors is spoken in a very light, deep voice in the beginning, almost lie a loud whisper. But as the Non Diegetic soundtrack tenses up and anger builds up between the characters their voices change to a more loud, violent, threatening voice. The joker has a very contrapuntal piece of dialogue, this is suggested as when he's being abused and attacked he is laughing and doesn't seem to be in pain. This is contrapuntal as the audience wouldn't suggest a human being to do this at all in this given scenario.

The Non Diegetic soundtrack plays the biggest role in this clip. At first its silent with only dialogue heard in the clip, as the interrogation begins and more secrets are revealed Batmans anger builds. As his anger builds, an extremely intense, loud screeching type of music is played. As more and more anger builds the sound gets louder and more high pitched. This keeps the audience engaged and interested to find out what happens simply due to the engaging soundtrack played. As the interrogation approaches its end the soundtrack reaches its highest peak and dramatically cuts off. There is also a slight use of Sound Bridges as the soundtrack is played with a build up before something dramatic and intense is about to happen such as when batman lifts the joker off the ground from the table. During close proximity and combat another soundtrack of low pitch deep drum bangs is played over the screeching sound to accommodate the intense violence.