Section B:

Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks]

The Theory Of Everything:

• Eddie Redmayne's performance being highly outstanding and very realistic to Steven Hawkins life. 
• The way he fuses past and future makes this a triumph of sympathetic imagination. 
• The Theory of Everything keeps you attracted and maintained by how it dramatizes Hawking’s gradual physical disintegration.
• Posters being elegant.
• Royal Colours
• Exaggerated magical skylines
• Bright stars lighting the actors
• Interviews with the Hawkins family
• Behind the scenes footage
• Trailer being dramatic with elegant, royal, classic british music.

Ill Manors:

• Album & Soundtrack for promotion - synergy.
• Radio: Music, Plan B as a artist.
• Jonathan Ross, Focus on being a director, personal experiences, higher class.
• Tag London interactivity, attracting whole of London, getting everyone involved, expressing out views like the film.
• Ted X lecture, different demographics, values, ideologies.
• SBTV: urban audience, authenticity.
• Mens Health, focus on health, different approach, new audience.
• Film Poster, representation of place & setting, street life, typography, brand image, social realism.
• GQ: mens health, different approach, new audience.
• Logos, Flats and Council houses being "L" letters.
• Puking over London with puke being logo.

Introduction:

Imaginative techniques are used by different types of media in order to keep the audience engaged and attracted to the type of platform. Platforms such as E - Media, broadcast and print will be analysed with the cross media study of Ill manors, a field in England and also the theory of everything. Each film use their own imaginative techniques but some have similarities as well as differences.