Cool Brands:

Apple:

Apple's brand values would relate to opportunity and access success as they aim their products for people of the rich, luxurious lifestyles as they deliver high end, well marketed beautiful technological products. This brand may have made it to the list as it is the most valued brand to date and is the most popular worldwide, everyone wants an apple product. I chose this brand as i am personally a strong apple consumer and prefer apple software and hardware over competitors.

Krispy Kreme:

Krispy Kreme's brand values may be desirability and the self of others as this brand is for doughnuts and other fattening food products therefore they may aim to make people want to buy a product just buy looking at their logo as it can harm your health and test your self importance and pride. This brand may have made it on the list as its a very popular culture type of brand and they make the best doughnuts that are everywhere and convenient. i chose Krispy Kreme as i love their products and think they have a brilliant design to their marketing.

Mercedes Benz:

Mercedes brand values may be opportunity and access success as its a german car manufacture that produce one of the highest quality cars anyone can own. this may be their brand value as it may be quire a lot of peoples dream and fantasy to own a Mercedes Benz and only people with successful careers can own this car.  This is also a car for the rich and luxurious lifestyles. This brand may have made it to the list as many people dream to have a new, top class Mercedes Benz as it describes and represents your life for you without using any words. I chose Mercedes Benz as my family car is a Mercedes and i wish to own my own Mercedes one day.

Spotify:

Spotifys brand values may be for community and social interaction, family values, durability and longevity as they allow anyone to access a wide range of music available to stream right away.

This brand may have made it to the list as it is very popular for streaming new and classic music as its the whole world of music in one app. I chose this brand as use Spotify myself and like the marketing and theme it has.

The O2:

The O2's brand values may be opportunity and access success as it the best place for music concerts and events in the uk. this may be their brand values as it is a glamorous place and want successful people to enjoy their time there. It may also be a dream or fantasy for people as they get to experience something totally different there. I chose this brand as i love the O2 and have been to a concert there before.