Thursday 23 October 2014

Brand Values: 100 > 10 > 1


Apple:
Apple is an american, multinational corporation that specialise in inventing the most leading and innovating technological products to date. Apple is currently the worlds leader in technology with all time high shares and is the highest earning business in the world. Apple currently have a market cap of $483,150,000,000 which makes it the number one in market value in the world. Apple offer a wide range of products such as laptops, netbooks, computers, tablets, music players and also one of the worlds most popular smartphone, the iPhone. October 2014, the iPhone has sold up to 39.3 million units.

Apple are the current world leaders in creative, beautiful technology.
Innovation.


Nike:

Nike is an american, multinational corporation that specialise in clothing and sports equipment for athletes all over the world. Nike also have one of the most known and strongest logos in the world as the nike tick resembles accuracy, motivation and determination. Nike is engaged in the design development and marketing of selling their sportswear and services worldwide. The Company focuses its product offerings in seven key categories: Running, Basketball, Football, Men's Training, Women's Training, Nike Sportswear (its sports-inspired products) and Action Sports. Nike’s athletic footwear products are designed primarily for specific athletic use and people who are determined.

Most well known, high quality brand of sportswear and services.
Athletic


Facebook:

The world's most popular social networking web site, Facebook enables users to connect with friends and family by sharing status updates, personal photos, videos and links to several other forms of media. Founder Mark Zuckerberg created Facebook in 2004 while a student at Harvard, designing the site just so that other university students to communicate and to socialise online. The idea quickly spread from there and has become a global media explosion, with more than 160 million users in the United States alone. Facebook has become the worlds leader in social networking as its the most popular website to date.

Created a whole new world for internet and peoples lives.
Connectivity.


Primark:

Primark offer a diverse range of products, stocking everything from baby and kids, to women, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 and today has more than 270 stores in nine countries in Europe and growing with the first US store opening in Boston in 2015. Primary offer the most affordable choice of clothing, this may be because all their clothing is made in sweatshops in third world countries and workers are being exploited for the hard work they do. This has caused a big scene for businesses and economies.

Cheap, affordable clothing made by unprivileged exploited young workers abroad.
Exploitation.


Audi:

Audi are a german car manufacture that’s owned by Volkswagen. The Audi Group has long been one of the most successful car manufacturers in the premium and supercar segment. they offer sporty, superior and sophisticated cars or any driver. In 2013, Audi sold more than 1,575,480 cars in total. China was the top consumer for Audi vehicles as there was 491,989 sales in 2013 alone in china. The major shareholder is Volkswagen AG, Wolfsburg, which controls around 99.55 percent of the share capital of Audi AG. Audi will continue to offer supreme, high quality cars filled with class and 
elegance.

Audi is the advancement through technology within superior classy cars.
Elegance.


No comments:

Post a Comment