E4:
History: E4 launched as a British digital television channel, it first aired as a pay tv companion to channel 4 on 18th January 2001 until May 2005 where it became FreeView. The E stands for entertainment. This channel is aimed for 13-35 year olds. Most of the programming includes a genre of teen comedy US imports but also has its fare share of UK tv shows.
Success: Its most famous success was when an episode of the inbetweeners pulled 3.7 million viewers. Although the channel was very famous ofr the US imports such as, Friends, Ugly Betty, The Cleveland Show, The Big Bang Theory, One Tree Hill, 90210 and many more.
Target Audience: Its target audience is the cutting edge youth (15-35). As e4 is freeview it reaches a very wide and massive audience. the psychographic groups that may watch e4 are:
Strugglers
Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.
Succeeders
Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)
Mainstreamers
Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest 4Cs group.
Explorers
Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)
BBC3:
History: BBC3 is a british television channel from the BBC.In February 2014, BBC Director-General Tony Hall announced that cuts of £100 million would have to be made towards the BBC and BBC3 was to be a part of these cuts by making it a online only channel by Autumn 2015.
Success: The most successful hit on BBC3 was Gavin & Stacey which first aired in May 2007, this sitcom was an instant hit. other successful shows include; Family Guy, American Dad & being Human. In 2008 it reached 26.3% of 16–34-year-olds in digital homes—the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky 1. The channel programmes: Documentaries, Sitcoms, Comedy, Drama and News & Sport.
Target Audience: Its target audience consists of 16-34 year olds due to its high majority of adult comedic programmes. The psychographic groups that may watch BBC3 are:
Strugglers
Alienated, Struggler, disorganised - with few resources apart from physical/mechanical skills (e.g. car repair). Heavy consumers of alcohol, junk food and lotteries, also trainers. Brand choice involves impact and sensation.
Mainstreamers
Domestic, conformist, conventional, sentimental, passive, habitual. Part of the mass, favouring big and well-known value for money 'family' brands. Almost invariably the largest 4Cs group.
Explorers
Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student)
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